ReelCraft Limited (“ReelCraft”) respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website(s) (including subdomains of our website(s) and websites through which we make our services available) and/or our applications for mobile, tablet, desktop, browser and other smart device systems (“Applications”) (regardless of where you visit it from) and use our services, and tell you about your privacy rights and how the law protects you.

By using the Applications or our services, you agree to be bound by this privacy policy and that we proceed to the processing of personal data on the terms outlined below.

The Privacy Policy last updated on: 08 May, 2024

Please use the Glossary to understand the meaning of some of the terms used in this privacy policy.

Important information and who we are

Purpose of this privacy policy

This privacy policy aims to give you information on how ReelCraft collects and processes your personal data through your use of the Applications and our services, including any data you may provide through the Applications (for example, when you email to us on support@reelcraft.ai function available through our website, create an account with us and purchase a subscription.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them. 

Controller

ReelCraft, Inc. (collectively referred to as “ReelCraft”, "we", "us" or "our" in this privacy policy) is the controller and responsible for your personal data, except where we process your personal data because you use our services as a result of your relationship with a customer who we supply our services to (for example, if you use our services as a result of your being our customer’s employee or client). 

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below. 

Where we process your personal data because you use our services as a result of your relationship with a customer who we supply our services to, we are not the data controller as we would be processing personal data on behalf of our customer as a data processor.  

Where we are processing your personal data on behalf of our customer, the privacy policy that you should be referring to would be our customer’s privacy policy. Our customer’s privacy policy should inform you as to how your personal data will be processed.

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact our data privacy manager in the following ways:

Full name of legal entity: ReelCraft, Inc.

Email address: support@reelcraft.ai

Postal address: 4060 Spring Valley Rd Suite 525, Dallas, TX 75244, US, Ph: +1-972-528-6628

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

We do not use any 3rd party links or collect data on behalf of any third party. 

The personal data we collect about you-

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes your name, email address, language preference and profile picture that you authorize us to access according to Google's permissions.

Contact Data includes billing address, email address and telephone numbers.

Financial Data includes bank account and payment card details.

Transaction Data includes details about payments to and from you and other details of services you have purchased from us.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, other technology on the devices you use to access the Applications, and information in or about the audio or video files you provide (including metadata), such as the location of a video or the date it was created.

Profile Data includes your email address and password.

Applications and services-

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not ask you for any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we ask you for any information about criminal convictions and offenses.  

How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

apply for our services;

upload audio files or image files on the Application;

create an account on the Application;

subscribe to our service or publication; 

request marketing to be sent to you;

enter a survey; or

give us feedback or contact us. 

Automated technologies or interactions.

As you interact with the Applications, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. 

Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below: 

Technical Data from the following parties:

analytics providers;

advertising networks; and

search information providers.

Contact, Financial and Transaction Data from providers of technical and payment services.

Identity and Contact Data from data brokers or aggregators.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you.

Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests.

Where we need to comply with a legal obligation.

The types of lawful bases that we will rely on to process your personal data is set out in the Glossary.

Generally, we do not rely on consent as a legal basis for processing your personal data, save for the processing of Special Categories of Personal Data (where applicable) and our making automated decisions (where applicable), although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us or clicking on the unsubscribe button.

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. 

Promotional offers from us 

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services and offers may be relevant for you (we call this marketing). 

You will receive marketing communications from us if you have requested information from us or purchased from us and you have not opted out of receiving that marketing.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you (where such links are available) or by contacting us at any time. 

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase, service experience or other transactions.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. 

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Automated decision-making

Automated decisions are made by technological means, mostly based on algorithms subject to predefined criteria. Such automated decision-making, taken solely by technological means without any human intervention, may have legal effects or similarly significant effects on you. 

By using the Applications and/or our services, you are giving us your explicit consent to make automated decisions. If you do not consent to our making automated decisions, you must not use our Applications or services.   

The Applications may use your personal data decisions entirely or partially based on automated processes according to the purposes outlined in this privacy policy. The Applications adopt automated decision-making processes as far as necessary to enter into or perform a contract between you and us, or on the basis of your consent where consent is required by the law.

The rationale behind the automated decision-making is:

so that we can suggest certain settings or tips when you use our services;

to enable or otherwise improve the decision-making process;

to grant you fair and unbiased treatment based on consistent and uniform criteria;

to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.; or

to reduce the risk of your failure to meet your obligation under your contract with us. 

Your rights as a result of automated decision-making

Where you are subject to automated decision-making processes, you are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.

In particular, you would have the right to:

obtain an explanation about any decision taken as a result of automated decision-making and express your point of view regarding such decision;

challenge such a decision by asking us to reconsider a decision or take a new decision on a different basis; or

request and obtain from the Owner human intervention on such processing.

Please contact us if you want to find out more about the purposes, the third-party services we use which make automated decisions (if any), and any specific rationale for automated decisions used within the Applications.

Push notifications and email notifications

The Applications may send you push notifications and we may send you email notifications to achieve the purposes outlined in this privacy policy. 

You may, in most cases, opt-out of receiving push notifications by visiting your device settings (such as the notification settings for mobile phones and then change those settings for the Applications).

Note that disabling push notifications may negatively affect your use of the Applications.

You may also, in most cases (except where we send you email notifications for the purposes set out in the table in section 4 above), opt-out of the email notifications we send by contacting us, clicking the “Unsubscribe” button at the end of our emails or by managing your communication preferences on the Applications.

Disclosures of your personal data

We may share your personal data with the parties set out below for the purposes set out in the table under the “purposes for which we will use your personal data” section above.

Third Parties as set out in the Glossary.

Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy. 

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. 

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

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To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

You can request details of our retention periods for different aspects of your personal data by contacting us. 

In some circumstances you can ask us to delete your data; see “your legal rights” section below for further information. 

In some circumstances we will anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you. 

Where you are or have been a free-tier user and you have exercised your right to request erasure of your personal data used for the purposes of Development and Improvement Processing (e.g., after having deleted your account or upgraded to a paid-for subscription), where there is no other valid reason for us to retain it (e.g., to comply with law), we will delete any personal data used for that purpose. However, we may continue to use any information derived through the Development and Improvement Processing provided that it is de identified, anonymised, and/or aggregated in such a manner that such information no longer identifies you, your content or any other person(s)

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

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Broadly, you have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. 

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: 

If you want us to establish the data's accuracy.

Where our use of the data is unlawful but you do not want us to erase it.

Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.

You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.

If you wish to exercise any of the rights set out above, please contact us.

If you are or have been a free-tier user and you wish to object and opt-out of the Development and Improvement Processing and associated use of your personal data contained in content uploaded to our Applications under your ‘Free’ subscription, you may do so at any time. However, if you object and opt-out of the Development and Improvement Processing during the term of your ‘Free’ subscription, please note that you cannot continue to use our Applications under that ‘Free’ tier, and must either delete your account or upgrade to a paid-for subscription.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 

Glossary

LAWFUL BASIS

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

THIRD PARTIES

The service providers and subcontractors/sub-processors which we use from time to time listed at: Data Subprocessors

Personal Information Collected from Connected Third Party Accounts

ReelCraft may collect and store certain information if you link a ReelCraft account to a third-party account or service. Please carefully read the privacy policy of the connected third party account and the terms relating to setting up a connection.

If you wish to disconnect a Connected Third Party Account, ReelCraft will delete the stored data associated with that account. You may also be able to revoke access via the third party account.

Google Authentication:

We use Google OAuth for authenticating users, allowing them to sign in to our platform using their Google accounts. This simplifies the login process and integrates seamlessly with Google services.When you sign in using Google OAuth, we may collect your Google profile information, including your name, email address, language preference and profile picture that you authorize us to access according to Google's permissions.

Users can upload videos created on the ReelCraft platform directly to their YouTube channels.

We access only the specific Google user data necessary to upload videos to YouTube as authorized by users.Learn more about Google data privacy policy here- Google API Services User Data Policy

For example, if you connect ReelCraft to a YouTube channel, we will access certain information about your channel using YouTube API Services. This might be the email and access tokens. 

If you decide to connect a YouTube channel to your ReelCraft account, you should read Google’s privacy policy. You can also revoke access via Google’s security settings page.

‍If you connect your ReelCraft account to your YouTube account you are bound by YouTube Terms of Service. For more information about the terms of service of YouTube please visit YouTube Terms of Service page.